Tuesday, March 24, 2020

Open 4 Business Online Mission Statement

Although O4BO is adhering to the Community Quarantine in Luzon, Philippinnes, we are still in business working online.

We are looking at our Mission Statement and how we can contribute to the recovery of our customers and the country.

Here is our slightly modified mission Statement.

O4BO.com's mission is to help our subscribers grow their business with social media management, advertising, applications and search engine optimization.

  1. We use Cloud technologies to provide secure and reliable service for our subscribers on their web sites and on Software as a Service applications we manage for them. This means that our subscribers need not install software on their local machines and do NOT need to hire staff to maintain them and that their applications are available 7/24 online from anywhere without dependency on infrastructure or on-site staff.
  2. We have a platform for management of social media presence that includes syndication of content across all social media to include Facebook, LinkedIn, Pinterest, Instagram, Twitter and many others.  Our staff works with our subscribers to publish and distribute content across all social media.
  3. We produce and publish advertising across all the social media sites including but not limited to Facebook (aka boost), LinkedIn, Google and others.  We can product multi-media ads including animated video, graphics and text.  Our subscribers have had their ads reach tens of thousands of viewers for less than a couple of Starbucks Coffees.  Often Facebook will send us a notice that our recent ad has performed better than 90% of similar ads on Facebook.  We can match your ad campaigns to your budget.
  4. Our platform for social media includes, Web Sites, Facebook Pages, YouTube, LinkedIn business Listings, Pinterest Boards, Instagram Advertising, Blogs and VLogs and all are interconnected such that a post to one is a post to all and that leads to super Search Engine Optimization.  In addition our Explorer4philippines.com network of regional business listing sites add to the exposure on a regional basis to provide more local exposure and viewers.
  5. We provide Software as a Service applications that are cloud based and provide applications from simple photo and image galleries and Accounting Applications to full Enterprise Resource Planning, Customer Relationship Management, Project Management and much more for low prices and even lower infrastructure costs.
As the current COVID-19 Pandemic has demonstrated, we cannot always control things about our businesses, sometimes what worked before may not work today or in the future.

Monday, March 23, 2020


I am currently in a community quarantine in Makati, Philippines with lots of time on my hands so I was just thinking.

I have spent my time reading, paperback books, kindle, Facebook, various news channels and saw one the struck me...

Some shared inspirational quotes, noting that William Shakespeare made the most of his time in quarantine to pen his most famous plays.

 Now I am no Shakespeare, and this is not a play, but perhaps I can make a few point.  One of my favorite sayings is:

Things always seem to work out best for those that make the best of the way things work out.

Now at O4BO.com we are not impacted by the Quarantine or Lockdown in our  operations.  Why?  Because we host all our clients and our own back office applications in the Cloud and my Staff and I work from home online all the time.  So for us being locked down is no big deal.

However we ARE impacted by our clients being locked down.  Their operations are affected and with office staff being quarantined within their home barangay and unwilling or unable to go to work, our clients suffer if they cannot do operations from home.  Having on site servers and applications may seem like the best and cheapest way to do things, but now maybe not quite as good.

Consider the past few years here in the Philippines, we have had Typhoons, Earthquakes, Volcanoes,  and now a Pandemic, all that have disrupted travel and infrastructure.  All have impacted operations of some companies while not impacting others.

I believe we will see a gradual migration to Cloud Computing to accelerate.  Many companies of all sizes are doing it now and many more will do it in the near future. 

Moving Information Technology from On-Site In House, to the Cloud without significant local dependency on infrastructure and staff will ensure continuity of operations and protection of data and mitigate the risk from interruption of operations.  Outsourcing IT is also going to accelerate as it is cost effective when the IT staff itself is online and not servicing local hardware and infrastructure.

Fortunately there are plenty off Software as a Service applications you can subscribe to that are cloud based and completely accessible from Mobile or thin client browsers online.

Almost every corner of the globe can access these cloud based applications for seamless operations in times of calamity.

There are tools that make the migration easier and some of the Cloud Providers like Microsoft, Google and Amazon (and many others too) can help you migrate from On-Site to Cloud or even Hybrid where some On-Site is necessary but needs to be integrated with Cloud based back office applications.

Industries like Healthcare, manufacturing and others have real time applications that need to be On-Site but if the manufacturer is locked down its, shop floor system is not needed anyway.


In every crisis there are opportunities, every storm cloud has a silver lining.