Sunday, January 19, 2020

What is Social Media Management?

To some, Social Media Management and Social Media Advertising are the same thing.  While certainly Social Media Advertising (SMA) plays a big part in Social Media Management, it is only a part.

With SMA you need an agency that has the Advertising Skills such as Creativity, Artistry, Content Authoring, Social Media Advertising Knowledge and track record.

When you want to manage your Social Media you are talking about additional skills and expertise such as Brand Strategy, Market Analysis, Handling Communications inbound and outbound, plus all the advice centered on the right social media platform for your business as you can see below.

Which Social Media Platform is chosen by matching the Strengths, Weaknesses, Opportunities and Threats (SWOT) each platform means to your business.

  • Who is your audience? If your business is primarily B2B then LinkedIn is your best bet as it is all business. If your product or service is consumer oriented, then Facebook is likely your best bet.  If your business is more about visual appeal or conceptual or some other aspect, one of the others might be best for you.  A good Social Media Management Outsourcing partner will know what is best for your Business. 
  • How can you reach your target audience?  Posting to Facebook and Buying Ads (Boosting) may work very effectively for consumer products where a few Dollars can reach tens of thousands.  But other products and services may be better to Google Ads, LinkedIn Ads, Blog and VLog posts may work better.  Some may get by with just one channel, but more likely you need multiple channels to improve your Search Engine Optimization (SEO) and reach.  Syndication of content across multiple channels will cost more but the reach is greater and the SEO is multiplied.
  • What are your Goals?  If you simply want to increase sales, you can pick one or two channels that fit best and focus on those.  If you are looking for brand awareness than you might want to consider syndication across all channels.  If you are not sure what your goal is, then a consultant on Social Media Management can help you.

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