Sunday, March 3, 2019

Update - Why you should consider outsourcing Social Media Management to the Philippines

Update - As a BPO that does Social Media Marketing and Sales as well as Social Media and Web Presence Management, I have a bias. 

However this is not a sales pitch for just I am talking about all the BPO companies here in the Philippines and why you should  consider one of us.

So What are the salient values a BPO in the Philippines have to offer?  BTW Business Process Outsourcing (BPO) is one of the largest industries in the Philippines largely for the following reasons, and include call centers, help desks and many other forms of BPO.

So here are the reasons:

  1. English - The Philippine Government long ago decided English would be the official language and is taught in all the schools.  It is not uncommon to walk down a street of children playing and get a "Good Morning" from the kids (I am an American).   So you can count on employees that are fluent in reading, writing and speaking English.  Much better IMHO that other countries that will go unnamed but proclaim English Proficiency.
  2. Culture - The Philippine Culture is more Western than many others in the region and you can count on a good work ethic, sincere values and integrity.  
  3. Enthusiasm - Filipinos are very active on social media and it shows in their work.  I don't know offhand what the numbers are but I can tell you that of my 5000+ friends on Facebook and 4900+ LinkedIn Contacts, most are Filipinos.  So Filipinos you can count on them getting it.  We get notices from Facebook regularly that one of our ads performed better than 95% of similar ads on Facebook worldwide and we target Philippines for our Philippine clients.
  4. Collaboration - Given the popularity of Social Media, you can count on the collaboration on your projects to be managed on Social Media in Facebook Messenger Groups and you can count on rapid responses to both inputs and suggestions but your ads will get rapid responses.
  5. Cost - The cost of living in the Philippines is lower that many of the markets they address, that cost savings is passed on to clients to stay competitive.  You can count on getting the best talent at a cost that is lower (sometimes significantly lower) than hiring someone with similar skills in the USA, UK or Australia.
  6. Core Business - BPO in general is all about outsourcing those Business Processes that are out of your core business.  Social Media Marketing and Advertising is something that is Outsourced more and more often now and the skills around Web Sites, HTML5, Facebook, Google, LinkedIn, Pinterest, SnapChat, Instagram all require specific knowledge to be most effective.  Just knowing how to post a picture o Instagram is not going to be effective.  If you can outsource and get thousands of leads for less than the cost of one full time employee in your core business the decision should be clear, but consider that not having that skillset also means you take a chance on hiring anyone that they will be able to match the performance of a Philippine Outsourcing partner.
Social media marketing, as mentioned earlier, is a big thing in business these days. Use it to boost your business and generate sales. Do well at it through the help of social media marketing services in the Philippines. Contact us now and we are ready to assist you in all your social media marketing needs.


  1. Outsourcing is widely known as one of the best solutions to cut costs and many studies have been carried out to verify this fact.
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  2. Not just social media management, but outsourcing any marketing service to an expert agency can profit businesses. And now, there are not only agencies but software applications too that can help businesses with marketing. Even my company is making the best use of the business text messaging app to manage all our official and promotional sms.

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