Blog - a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
Blogging is the action you take to write and update your blog.
Why is blogging so important to Marketing?
What started as a platform for posting your thoughts and journaling your activities, has evolved into a multimedia platform for professionals and experts to publish articles used in technology, education, politics and business.
Perhaps the most often cited reason for blogging is to communicate to a business's customers both potential and current.