Tuesday, November 27, 2018

Why is blogging important to Social Media Marketing?

Blog - a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.

Blogging is the action you take to write and update your blog.

Why is blogging so important to Marketing?

What started as a platform for posting your thoughts and journaling your activities, has evolved into a multimedia platform for professionals and experts to publish articles used in technology, education, politics and business.

Perhaps the most often cited reason for blogging is to communicate to a business's customers both potential and current.


A company blog can:
  • Improve Your Website’s SEO (search engine optimization)
  • Increase Traffic to Your Website via inbound links
  • Enforce Your Brand as an Expert in a Particular Field
One of the most recently recognized benefits of blogging as a business is a blog’s ability to improve your website’s SEO. As discussed in “Google’s Love for Content,” Google has recently improved their algorithm to heavily focus on a website’s content and frequency of posts/updates. Therefore, if a blog is well-managed, meaning regularly updated and based on relevant topics to your business, it will increase your website’s SEO.
Our subscribers at O4BO benefit by an ecosystem that uses a Blog as an input channel for content that is automatically replicated to all the social media platforms that may apply such as Facebook, Instagram, LinkedIn and others.  This adds significantly to the SEO and increases traffic to your main web site and Facebook or LinkedIn page.
A company blog will also allow you to increase the number of relevant inbound links that will direct readers to the main parts of your website. This, along with SEO, will allow you to increase traffic to your website and the length of time that visitors spend on your site. You may even gain new customers as a result.
Another benefit to having a company blog is that its content gives your customers or readers the confidence to trust in you and your brand as an expert in your particular field. Many times this benefit is overlooked. There are readers at the other end of your blog, whether or not this is your main reason for building one. Keeping this in mind, you will be able to enforce a stronger brand connection with your readers and hopefully encourage those readers to return to your site for other relevant information or even purchases. 
Blogging is no longer just an individual’s hobby; it has become the sole source of income for some individuals; and it has become an influential tool for the businesses of today. It has created an even playing field among businesses, allowing “mom and pop shops” to compete with the Fortune 500 companies. You do not need millions of dollars to maintain a blog; it simply requires someone educated in your field or even willing to do research in order to consistently update and educate your readers.


Have a question about blogging or digital marketing? For more information on company blogs and how to create or manage your own blog, see other articles in this Blog or see O4BO.COM for more information on how we can help you with your Social Media Marketing and Advertising.

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