Since O4BO.com and all our Explorer4 sites like Explorer4manila.com are part of our Social Media Marketing and Advertising ecosystem, I just read this article on Print Media vs. Online advertising.
One thing that jumped out at me was the Manila Real Estate Market and the plethora of Flyer/Brochure dispensers at Malls and other locations around Metro Manila.
If you actually succeed in getting leads from these handouts, at what cost? How does that compare to Social Media in cost per lead? What are the hidden costs? How much is your time worth?
This article addresses many of these.
The full article...
If you have any questions please comment. I am planning on other blog posts in the near future to fully address the trade-offs of print vs, online marketing.