Thursday, April 23, 2015

Grow your small business with free stuff

Wow to grow your small business is Mike Oliver founder Explorer 4 and O4BO.COM in the new VLOG



Transcript - this might be the best ways to grow your small business is to give away free stuff! That doesn't sound logical but it's a time-honored procedure its it works!  It gets the word out.  It gets people aware of you. Most people love free stuff.  If you get something to people they will use, it will be better.  For example T-shirts are good because people will wear them and when they do you get free advertising. I will talk a little bit about how to do it but the basic idea is to give away free stuff.

Anything of value was okay but don't get carried away.  You don't want to lose a lot, you want to consider the cost of the stuff you're giving away as your form of advertising budget.

So how do you do it?  First to use graphics not just text.  You want something you recognize.  I started giving away T-shirts. You want an image and you want that image to be something that people will look at and then you always want to include your company name or your link to your company if you have a website because you want the advertising to be effective is not just a matter of looking at the T-shirt are looking at the graphics on the teacher you want them to get a message.  You want to use a logo but until the Brad's is established you don't you just use the logo.  For example: if I wear a Pepsi T-shirt then people say "ah Pepsi" but if you where a young "Joe's bar and Grill"

If people that don't already know "Joe's bar and Grill" they won't recognize it. At Explore4 we give away a free listing with the logo.  It's the same concept, give something away free so people will see it.

You start with whomever you know, friends, business partners, prospects, current customers and anyone asked. For you want to use it as an incentive to get someone to read something or make an action item.  Then keep track of who you send it to don't just give away T-shirt and then never follow up.

If it's a T-shirt get them to send you a photo of of that T-shirt or with them within on.  If it's it's like our free listing blog on or post on social media that you have a new listing.  That makes it even more valuable. here some related links:


  • http://sujanpatel.com/marketing/how-giving-away-t-shirts-made-me-over-500k-in-revenue/
  • http://www.huffingtonpost.com/2010/12/09/jason-sadler-makes-500000_n_914959.html
  • http://www.printfection.com/
  • http://www.qualitylogoproducts.com/
  • http://www.explorer4manila.com
  • http://www.o4bo.com

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