Small Businesses everywhere have one major need. How to get more customers and keep the customers they have. It doesn't matter if you are selling Burritos or Beans or Buckets or Barns, you need to find customers and keep those customers coming back.
Many if not most small businesses in the world do no advertising at all and depend on walk by traffic to acquire customers. An even smaller number of small businesses use the internet at all. Sometimes that is because their customers are not on the internet, or at least that is what they think.
Our most recent customer is Cantina Deliciosa http://www.cantinadeliciosa.com is a small business creating great Mexican and American food in two food courts in Makati City. The food is so good (especially the Pulled BBQ Pork Burritos!!!!) that alone keeps the traffic up and return customers. James Gallegos the co-owner of Cantina Deliciosa already had a FaceBook page https://www.facebook.com/cantina.deliciosa?ref=br_tf and was doing daily emails to his mailing list.
Now James understood the benefits of using Social Networking, to help market his great products, but he is a restaurant owner, not a Computer Geek, and he wasn't reaching out as much as he wanted and he wants eventually to grow into more than just food courts.
As a regular customer we managed to talk about what we do at O4BO and eventually we convinced him that we could help him reach a bigger audience at a cost much lower than other forms of advertising. The Makati business district is covered by many 40+ story office buildings with thousands of potential customers, many of which are computer literate and active on the social networks beyond FaceBook including LinkedIn, Pinterest, Twitter, and others. We are going to work with him as we do with our other subscribers and leverage tools like his web site, web content management, CRM and a Portal without him having to buy a computer or install software all for less than a daily burrito!
Welcome aboard James, stand back we don't know how big this is going to get.