Friday, September 28, 2012

CRMWorks ASIA releasing an integrated Digital Marketing Suite in October 2012

From David Gill,
Our Parrtner at O4BO,  CRMWorks ASIA helps companies increase sales efficiency and revenue growth with powerful software solutions for marketing and sales.
Our Marketing Automations unique Segment-Driven™ approach to Lead Management & Digital Automation offers the shortest learning curve, the most user efficient day-to-day usage, and superior ROI.
Lead Management 2.0
Digital Marketing is rapidly displacing traditional forms of marketing such as direct mail, display advertising and print and electronic media such as radio and TV. CRMWorks ASIA delivers a next generation SaaS-based automated lead management solution for the new breed of marketers.
More than simple process management, Lead Management 2.0 is proactive, not reactive. The CRMWorks ASIA solution consists of a host of capabilities integrated into a robust platform that delivers greater intelligence and insight into lead capture, lead nurturing, and sales conversion through online analytics and business intelligence.
Lead Management 2.0 means converting a lead to an engaged prospect who is early in the buying stage and does not want nor need a salesperson. It means understanding the interest and intent of the prospect, not just a name and email address. It means sophisticated data analysis and business intelligence at work to provide marketing and sales teams the most complete prospect information available... enabling them to work together more efficiently, target decision-makers more effectively, and close more deals rapidly.
CRMWorks ASIA Digital Marketing Suite Key Features
Lead Nurturing - Segment, touch, score and qualify those leads into sales-ready prospects, and automatically, so that ONLY quality leads can be passed to your sales team for their attention and care.
Segmentation - With our ability to segment on an infinite number of data elements, our capabilities are truly unmatched.
Email Marketing - Build a simple drip, a one-time blast, an auto responder or a complex action-based lead nurture campaign.
Lead Scoring - Ensuring that each lead you send to sales is well qualified and will be accepted is what our Lead Scoring tool is all about.
CRM Integration - Our MA application natively integrates with SugarCRM.
List Management - You need to be sure that your lists are accurate to deliver only the most relevant communications to each lead.
Lead Form Capture - Our hassle-free web form mapping tool captures prospect information, adds the lead to one or many lists automatically and sends auto responder emails.
Website Visitor Identification & Tracking - CRMWA provides granular tracking at the individual level.
Web Analytics - CRMWA Analytics leverage the unparalleled power of our Segments to understand prospect behavior and tie it to what is important to you.
Sales Alerts - Real-time sales alerts from CRMWA get the right information to your salespeople to get them to react.
Reports and Dashboards - Pretty pictures are nice and all but isn't it better when there's actually real value to a report?
Sales Enablement - With FunnelVision, salespeople can view their assigned leads and prospects in real-time as they interact with your website, email campaigns, webinars, etc.
Go To Webinar Integration - Eliminate manual importing and exporting of data and gain the ability to lead score and nurture prospects both pre & post GoToWebinar events.
API - Fully documented, including code samples and response codes, our SOAP & JSON-based APIs provide everything a professional programmer should expect from an application programming interface.
WordPress Plugin - Our WordPress Plugin gets CRMWA fully set up on your WordPress website or blog in minutes.
We have an on-boarding process designed for new clients that I am happy to make available for you. Customers and partners who complete 'on-boarding' having a very high usage and overall success rate with our Digital Marketing Suite.
We would love an opportunity to connect with you personally, learn more about you and your business model, and potentially work towards getting your company actively engaged with our DMS. Perhaps you are ready to take this step sooner than later?
Please let me know if there is anything you need from me or anything I can do to support you to move your assessment process forward.
Thank you for considering.
David Arthur Gill
Principal Consultant | CRMWorks ASIA | Australian Office:             +61 2 8070 8044       | Philippine Office:            +63 32 346 2529       | Mobile:             +63 9176 201 555       |
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SugarCRM Named Winner in Open-Source CRM Category, Advances to Leader in Sales Force Automation Category, and is Named a Leader in the Midmarket Suite and Small-Business Suite Categories
Cupertino, Calif. - August 23, 2012 - SugarCRM, the market-leading customer relationship management (CRM) company that enables effective customer engagement enterprise-wide, announced today that the company has won four awards inCRM magazine's 11th Annual CRM Market Leaders Awards program. Judges of the CRM Market Leader Awards, including the CRM industry's leading analysts and consultants, recognize key players in the fast-growing CRM space that are best responding to the needs of their customers in CRM's changing market.
This year, SugarCRM advanced in the Sales Force Automation category and was named a Leader, up from One to Watch in 2011. In addition, SugarCRM took home the following awards:
  • Winner - Open-Source CRM category
  • Leader - Midmarket Suite CRM category
  • Leader - Small-Business Suite CRM category
In its article on the CRM Market Leaders Awards, CRM magazine notes that SugarCRM has dominated the Open-Source CRM award category since the magazine launched it in 2008 and calls Sugar CRM the open-source 'standard bearer' and 'the most significant open-source CRM solution vendor by a wide margin.' In addition, 'SugarCRM shows serious signs of moving in on territory that was previously staked out by its CRM competitors,' said David Myron, editorial director of CRM and Speech Technology magazines. 'SugarCRM also shows that it is rapidly enhancing and evolving its products to meet the rapid pace of change in the CRM market.'
The full CRM magazine article can be found online at
'SugarCRM recognizes that today's CRM workforces need to engage with their customers in the open ecosystem in which their customers interact. Businesses need to openly collaborate with their customers, their partners, and across their own departments to effectively reach, understand, and engage with their customers. Sugar's open platform enables our users to collaborate across their entire enterprise, their partner ecosystem, and their customer ecosystem to connect every customer with the experts they require, the way they require,' said Lorna Heynike, senior vice president, marketing, SugarCRM. 'Our terrific showing in this year's CRM Market Leaders Awards is yet more evidence of the relevance of our open, flexible solution in today's changing CRM market.'
About CRM magazine
CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, customer service, and strategy. The magazine also administers and hosts the annual CRM Evolution conference. Each of these properties is designed to serve customer-centric business initiatives, and leaders who recognize CRM as a key strategy for creating enhanced customer value in any industry. For more information about the magazine, its editorial calendar, or CRM in general, please visit us on the Web at, or on Twitter at @CRM ( and @destinationCRM ( The destinationCRM Web site (which is updated daily) and the monthly magazine are properties of CRM Media, a division of Information Today, Inc.
About SugarCRM
SugarCRM democratizes customer engagement, empowering every professional who interacts with the customer to excel at their job. SugarCRM's market leading open Customer Relationship Management (CRM) platform delivers the agility, flexibility, and security required to equip each customer facing professional with the relevant information and tools they need to effectively collaborate and engage with their customer, both within and beyond the enterprise. SugarCRM applications have been downloaded more than 11 million times and currently help over 1,000,000 end users across disciplines effectively engage their customers. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM MagazineInfoWorldand Customer Interaction Solutions.
CRMWorks ASIA Inc.

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CRMWorks ASIA Inc., Sydney - Australia, Cebu - Philippines, - 2012

Thursday, September 13, 2012

New Store for O4BO!

I am pleased to announce that O4BO has a new Store at

The new store will list all our Hosting products and will grow with new products over time.  You can also register on the mailing list where you can be notified of new from O4BO including promotions and new products.

We have decided to use eBay/PayPal billing for both single purchases and recurring purchases plus we offer invoices on purchase orders and Credit Cards so we can more closely align with our customers from Small to Medium sized enterprises.

We also welcome your comments on the new store or on O4BO or our services.

Thursday, September 6, 2012


O4BO will let you Bring Your Own License for OpenBravo EE, Pentaho EE, Liferay EE or Sugar CRM EE.  You may also try O4BO for some time and even use the community editions at a rediculously low hosting fee for as long as you like, and when or if you want to upgrade to the Enterprise Editions, you can, and seamlessly and almost effortlessly.

Either way, you can use O4BO to make your life easier, to reduce your costs and to have all the applications  we offer today and will be offering down the road.

If you want 7x24 full commercial support on any or all of these applications, you can and stay on O4BO for as long as you want, then if you don't like O4BO for any reason, then you can take your license and your data and move on, to your own servers or some other hosting company, absolutely no "lock in".

Our partners can provide you with very specific support and the Enterprise Licenses if you need them.  Our partners have the training and certifications and staff to help you in any way you want, whether it is just training your staff on use, or to assist in customization, integration or migration.

Sunday, September 2, 2012

Unlike most SaaS, Application Integration is key at O4BO

While some SaaS vendors do offer access via an API / SDK where you can do a lot to integrate their system with yours, like, most don't.  Their justification for not doing that is usually to keep costs down and retain the inegrity of their system for their subscribers.  This is true for most SaaS vendors because their architecture doesn't support customization beyond look and feel (themes) or reporting.

At O4BO we have taken a different approach.  To start with Liferay as a user defined portal.  You and your organization can create pages with portlets on them and content and even whole web sites that are either public or private.  You can define workflows graphically and those workflows can interact and interoperate with the other applications on O4BO like OpenBravo, Pentaho and Sugar CRM.  All our applications are open source, which means we can make modifications much more easily and cost effectively.

Combine the ability to create a custom portlet to access any data in any of our applications and we have a huge leg up on the competition in terms of customization.

We don't stop there however.  We now have Mule 3 integrated and available for our subscribers!

What can you do with Mule?

Application orchestration
Integrating two or more applications and/or services together to automate a process, or synchronize data in real-time.
API layer
Create REST APIs or SOAP Web Services to provide interfaces to other applications, services and mobile devices.
Legacy system modernization
Make your data and functionality available wherever it is including iSeries Mainframes, legacy messaging standards, FTP or File.
Enterprise Service Bus
Create an SOA-backbone that enables you to start small but think big. Orchestration, message routing, transformation, security, reliability and more.

We offer the Community Edition for free to all our susbscribers for the first 5 Mule Applications and for our Premium Subscribers to OpenBravo, Pentaho and Sugar CRM we remove the limitation in the community edition with no extra charge.  If you so desire you may subscribe to a full Enterprise edition of Mule with full 7x24 support for mission critical applications.

You may use the Mule IDE externally to create and test your applications and then deploy to O4BO.  You may run the Mule Management Console application in your own environment or use our Portlet into your Mule Instance, your choice.

Choice vs. Force is our motto at O4BO.